SAN FRANCISCO, Apr 24, 2012 (BUSINESS WIRE) — Sunrun, the nation’s largest home solar company, today announced results of a nationwide poll assessing Americans’ beliefs about the desirability and costs of installing a home solar system. Among the results is data indicating 97% of Americans overestimate the cost of going solar, while nearly 8 out of 10 of those who do not already have solar panels say they would install solar if cost were not a factor. The study was commissioned by Sunrun and conducted online by Harris Interactive(R) in February 2012 among 2,211 U.S. adults, of whom 1,475 were identified as homeowners.

Americans Vastly Overestimate the Cost of Installing a Solar System